Social Media 2016 has been a year of live videos on Facebook, POV experiences from Snap Chat with recent explosive growth and finally being talked about in marketing strategies. We want to talk about the possibilities of social media in 2017 & how you can begin planning to use it.
Snap Chat & Instagram Story Offers
A cool technique you could add is to create awesome branded images you upload to your live stories on Instagram & Snap Chat. As you build up your followers, you can upload a "Coupon" like graphic and have people screenshot it to bring it in to redeem. The idea behind this is to get people used to expecting something from your story, a random surprise like this and keep them engaged, while focused on your business.
Paid Is Still Cheap
So the paid social media is still cheap, pennies on the dollar compared to other forms of marketing. We're not knocking other forms, but if you're a small business looking to get the biggest bang for your buck for CPM, It's Facebook. Start running campaigns with target audiences and spend a little bit of money to see huge results.
Live Video, Do More
Live video is a great way to give people a little sneak peak behind the scenes of your business or brand. It really helps give people a good look at who they're buying from. Some other cool ways it helps businesses is also employee retention and attracting new talent. Your employees can see your company and prospect employees can get a birds eye view on what it might be like to work for you.
Just Video In General
Facebook is becoming the new TV where users consume news on their newsfeed. Running short videos for your business is a way to produce & promote "mini commercials" to select audiences you target. Just take a look around next time you're in a large public space where TV's are and people with mobile phones, majority of people are looking at their mobile first. Think mobile first and social first when it comes to these "commercials", unless you have Super Bowl Budget, then run some cool ads there!
Closing Thoughts
Nobody can say exactly where social is going and what will come up, however we can look at where it has evolved too. Five years ago everyone joked about adding Facebook to their marketing plan, now it's almost a must for most brands. Keep your ears to the pavement, look out for new trends and always keep innovating.
Contact us today to learn how we can help you with a social strategy campaign. We currently work with 30+ businesses, managing full social campaigns.
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