Makes Your Site Look Professional
If your site’s copy is riddled with spelling errors, it will likely tell your visitors that you don’t really pay attention to what your writing. Making sure that your text is clear and all grammar is correct is very importance, as it makes your site presentable and professional to the rest for the world
SEO
Believe it or not, well written copy can help bring conversions to your site as well as keep your SEO ranking at a good standing. Copy that isn’t written well and has very few keywords that relate to what your hoping people come to your site for can seriously limit the potential your site may have, so make sure that keywords are descriptive and can be optimized well. The use of keywords and placement of them on your site can’t significantly boost your ranking, but it can help your ranking from taking a dive.
Information
While it’s great to have a site that’s flashy and is really appealing to the eyes, it can be a waste if customers can’t find what they’re looking for. This is where good copy comes in, as well placed text can make sure that necessary information is easy to find for anybody who visits. If customers are able to find all the information they need quickly, then they are bound to come back knowing well right where they can find exactly what they need to know.