1. Know where your visitors are going
Google Analytics tracking is key to have for the purpose of looking at where your customers are headed on your site. Through GA, you can see how many visitors are coming to each page and where they tend to go when coming to your site. This can help you understand which parts of your website are working for users and which pages are not, so you know exactly where to improve.
2. See how people find your site
While knowing where to improve is important, it also helps to know how people are getting to your site. This feature is great for letting you see just how people are getting to you online whether it be through third party links, placement on search engines or through other means of marketing. With this information you can know where to improve on your online marketing and where to place information for your site to get the most conversions.
3. It’s Free
One big reason you’ll hear on why GA is great is that it’s free. Google Analytics is an entirely free service you can connect to your website to help you improve your online marketing skills and and the performance of your website. This gives you room to invest in other areas of your website while still getting a great service to help you get the conversions you need.