Any business owner worth his or her salt knows that in order to keep their customers, businesses need to provide the best experience possible. That means providing helpful, quality service on all fronts of the business. However, what business owners are realizing now is that helpful, quality service now extends to mobile websites. It’s not enough to just have a website anymore. You need a website that people can easily operate from their phones. In fact, it’s gotten to a point where mobile websites can make or break a business. The Mobile Playbook released a poll stating that 57% of users won’t recommend a business with a poorly designed mobile website, and 40% of users have turned to a competitor’s website after a bad mobile experience.
As the general public continues to become more dependent on mobile, business owners must invest more in mobile design. So, Mr/Mrs. Business Owner, if you want to keep your customers from seeking out your competition, give them the best mobile experience possible. You can’t afford to be anything but the on the cutting edge of mobile design. If don’t make the investment, one of your competitors will, and that will result in lost business. Simply put, investing in a mobile-optimized website will offer an incredible return that is vital to today’s mobile-centric world.