Huge news! Google has recently came out with a huge new mobile first push in their search. For example, they are putting mobile websites before non mobile websites. In addition to this, they are now including mobile apps to that search. So if your business has an app and people are searching keywords that relate, your app will come up too!
This is a huge hurdle for app exposure and Google has solved it with their recent update. Now your app will get more installs from Google searches without you promoting your app.
Enjoy the new mobile updates from Google :) we know we are.